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Leveraging the principle of scarcity in persuasion tactics from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
When it comes to persuading others, one powerful tactic is to leverage the principle of scarcity. This principle suggests that people are more motivated by the thought of losing something than by the potential to gain something of equal value. In other words, when something is scarce or in limited supply, it becomes more desirable. By emphasizing the scarcity of a product, service, or opportunity, you can effectively increase its perceived value in the eyes of others. This can be achieved by highlighting that there are only a few items left in stock, that the offer is only available for a limited time, or that the opportunity will soon expire. Such scarcity-driven messages can create a sense of urgency and compel people to t...
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