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Balancing rational and emotional triggers can lead to a more effective communication strategy from "summary" of Como usar os Gatilhos Mentais para a Vida Profissional e Pessoal by MAX EDITORIAL
When communicating with others, it is essential to strike a balance between rational and emotional triggers. Rational triggers appeal to logic and reasoning, while emotional triggers tap into feelings and emotions. By incorporating both types of triggers into our communication strategy, we can effectively connect with our audience on multiple levels. Rational triggers are important because they provide facts, evidence, and logical arguments to support our message. They help to build credibility and establish a solid foundation for our communication. When we appeal to the rational side of our audience, we give them the information they need to make informed decisions and understand our point of view. On the other hand, emotional triggers play a significant role in shaping how our message is received. Emotions have a powerful influence on human behavior and can evoke strong responses from others. By incorporating emotional triggers into our communication, we can create a more personal and engaging experience for our audience.- We can create a compelling communication strategy that resonates with our audience on both intellectual and emotional levels. This balanced approach allows us to build trust, establish rapport, and ultimately drive action. By appealing to both the head and the heart, we can maximize the impact of our message and achieve our communication goals.
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