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Understanding the audience is crucial from "summary" of The Science of Persuasion by Brad Bradshaw

To be successful in persuading others, it is essential to have a deep understanding of the audience you are trying to influence. This understanding goes beyond just knowing their demographics or preferences; it involves knowing their beliefs, values, and motivations. Without this crucial insight, your attempts to persuade may fall flat. When you take the time to truly understand your audience, you are better equipped to tailor your message in a way that resonates with them. You can frame your arguments in a way that aligns with their existing beliefs, making it more likely that they will be receptive to your ideas. This level of personalization can make a significant difference in how your message is received. Furthermore, understanding your audience allow...
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    The Science of Persuasion

    Brad Bradshaw

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