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Building trust requires consistency and integrity from "summary" of O Poder Da Persuasão by Robert B. Cialdini
In the realm of persuasion, building trust is a fundamental aspect that cannot be overlooked. Trust is the cornerstone of any successful relationship, whether it be personal or professional. Without trust, persuasion becomes an uphill battle, as people are less likely to be influenced by someone they do not trust. One key element in building trust is consistency. Consistency shows that you are reliable and trustworthy, as you do what you say you will do. When you are consistent in your actions and words, people are more likely to trust you, as they can rely on you to follow through on your promises. Consistency builds credibility and reliability, which are essential in establishing trust with others. Integrity is another crucial aspect of buildi...
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