Originality is overrated in marketing from "summary" of Buying In by Rob Walker
Many marketers believe that originality is the key to success in advertising. After all, the prevailing wisdom is that in order to stand out in a crowded marketplace, you need to come up with something completely new and innovative. But is this really true? According to Rob Walker in "Buying In", the answer is not necessarily. Walker argues that while originality can certainly be a valuable asset in marketing, it is not always essential for success. In fact, he suggests that focusing too much on being completely original can actually be counterproductive. Instead of trying to reinvent the wheel with every new campaign, marketers should focus on creating messages that resonate with their target audience. One of the reasons why originality is overrated in marketing, according to Walker, is that consum...
Similar Posts
Test, analyze, and adjust your content based on realtime data
When you're creating content for your audience, you need to be constantly monitoring how it's performing. This means using data...
Optimize for search engines to increase visibility
To increase your visibility online, you need to optimize your content so that it can be easily found by search engines. When pe...
Brands should position themselves as the guide
In a world full of noise and confusion, customers are not looking for another hero. They are looking for a guide who can help t...
Use direct response marketing to generate leads
Direct response marketing is a powerful tool for generating leads because it allows you to track and measure the effectiveness ...
Social listening informs marketing strategies
Social listening is not just about monitoring what people are saying about your brand on social media. It's about understanding...
Brandless products can be just as appealing
Rob Walker explores the idea that products stripped of their branding can hold their own appeal. When we strip away the familia...
Adapt to change quickly to stay ahead of the competition
In today's fast-paced business environment, the ability to adapt to change quickly is crucial for staying ahead of the competit...
Behavioral economics: understanding decisionmaking processes
Behavioral economics dives deep into the fascinating world of decision-making processes, shedding light on the intricate mechan...
Inspire a sense of wonder and exploration
The concept of igniting a sense of wonder and fostering exploration is essential in any creative endeavor. By tapping into the ...
Use analytics to measure success
To gauge the effectiveness of your marketing and PR efforts, it is essential to utilize analytics. By analyzing data such as we...