Social listening informs marketing strategies from "summary" of The End of Marketing by Carlos Gil
Social listening is not just about monitoring what people are saying about your brand on social media. It's about understanding the conversations happening online, gaining insights into what your audience cares about, what they are talking about, and what influences their purchasing decisions. This valuable data can be used to inform your marketing strategies, helping you create more targeted and effective campaigns that resonate with your audience. By listening to what your customers are saying on social media, you can identify trends, sentiment, and key topics of interest. This information can help you tailor your messaging to better connect with your audience, address their pain points, and deliver content that is relevant and engaging. Social listening allows you to stay ahead of the curve, anticipate change...
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