Optimize for search engines to increase visibility from "summary" of The New Rules of Marketing & PR by David Meerman Scott
To increase your visibility online, you need to optimize your content so that it can be easily found by search engines. When people are looking for information, products, or services, they often turn to search engines like Google to help them find what they're looking for. If your content is not optimized for search engines, it may not show up in the search results, which means that potential customers may never even know that your business exists. Optimizing your content for search engines involves using specific keywords and phrases that people are likely to use when searching for information re...
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