Summary of Buying In

Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker is an examination of the emotional relationships that people maintain with their belongings. From the newest tech products to vehicles to a $2.99 rubberband ball, Walker explores how the way we purchase products reveals intimate details about our lives, our values, our relationships, our secret hopes and fears. He also discusses the changing landscape of marketing and consumerism and how companies have changed how they interact with customers.