Use analytics to measure success from "summary" of The New Rules of Marketing & PR by David Meerman Scott
To gauge the effectiveness of your marketing and PR efforts, it is essential to utilize analytics. By analyzing data such as website traffic, social media engagement, and email open rates, you can gain valuable insights into what is working and what needs improvement. This data-driven approach allows you to make informed decisions based on concrete evidence rather than relying on guesswork. Analytics provide you with quantifiable metrics that help you track your progress towards achieving your goals. For example, you can measure the growth in website traffic after implementing a new content marketing strategy or monitor the increase in social media followers following a targeted advertising campaign. By setting specific key performance indicators (KPIs) and regularly reviewing your analytics, you can assess the impact of yo...
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