Brands can benefit from consumer participation from "summary" of Buying In by Rob Walker
The idea that brands can benefit from consumer participation is not a new concept. In fact, it has been around for quite some time. However, with the rise of social media and other digital platforms, this concept has taken on a whole new meaning. Consumers are no longer passive recipients of brand messages. They are actively engaging with brands, providing feedback, sharing their experiences, and even co-creating products. This level of participation has opened up new opportunities for brands to connect with their customers in more meaningful ways. By allowing consumers to participate in the brand experience, companies can create a sense of ownership and loyalty among their customers....
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