Transparency is nonnegotiable from "summary" of The End of Marketing by Carlos Gil
Transparency is the foundation upon which trust is built between a brand and its audience. In the digital age, consumers have more access to information than ever before, and they expect complete openness from the companies they engage with. Any attempts to hide information or manipulate the truth will inevitably be exposed, damaging a brand's credibility in the long run. When a brand is transparent, it shows that it has nothing to hide and values honesty above all else. This authenticity resonates with consumers, who appreciate being treated with respect and integrity. Transparency breeds loyalty, as customers are more likely to remain loyal to a brand they trust and feel connected to on a deeper level. In today's hyperconnected world, information spreads rapidly ...
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