Invest in customer loyalty programs from "summary" of The New Relationship Marketing by Mari Smith
Customer loyalty programs are a critical component of any successful business strategy. By investing in these programs, companies can build long-lasting relationships with their customers, leading to increased customer retention and loyalty. These programs are designed to reward customers for their repeat business, encouraging them to continue to choose a particular brand over its competitors. One of the key benefits of customer loyalty programs is that they help to create a sense of exclusivity and belonging among customers. By offering special discounts, rewards, and perks to loyal customers, companies can make them feel valued and appreciated. This, in turn, can help to foster a strong emotional connection between the customer and th...
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