Keep your content focused on addressing your customers' problems from "summary" of They Ask You Answer by Marcus Sheridan
When it comes to creating content for your business, it's essential to keep your customers at the forefront of your mind. Instead of solely focusing on promoting your products or services, shift your perspective to address the problems and needs of your target audience. By doing so, you can establish a deeper connection with your customers and provide valuable solutions to their pressing issues. Your customers are searching for information that will help them make informed decisions. They want answers to their questions and solutions to their problems. By addressing these concerns head-on in your content, you can position yourself as a trusted resource in your industry. This approach not only helps you build credibility with your audience but also sets you apart from your competitors who may be solely focused on selling. When you center your content around y...
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