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Customers must be hero of their own story from "summary" of Building a Storybrand by Donald Miller
When you're trying to connect with your customers, it's important to remember that they are the heroes of their own stories. This means that they are the main characters in their lives, facing challenges and seeking solutions just like any hero in a classic story. As a business, it's your job to position yourself as the guide that can help them along their journey. By understanding that your customers are the heroes, you can shift your messaging to focus on how your product or service can help them overcome their problems and achieve their goals. This shift in perspective can make a big difference in how customers...
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