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Positioning helps to create a strong emotional connection with consumers from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
Positioning is not just about creating a unique place in the consumer's mind for a product or service. It goes beyond that. It is about forging a deep emotional connection with consumers that transcends mere brand recognition. By carefully crafting the positioning of a product or service, companies can tap into the hearts and minds of consumers, creating a bond that goes beyond rational decision-making. When a product is positioned effectively, it becomes more than just a commodity - it becomes a symbol of something greater. Consumers start to associate the product with certain values, beliefs, and emotions. They start to see the product as an extension of themselves, a reflection of their identity. This emotional connection is what drives brand loyalty and repeat purchases. In today's crowded marketplace, where consumers are bombarded with countless options, it is more important than ever to create a strong emotional connection with consumers. This is what sets a brand apart from its competitors and ensures long-term success....
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