Summary of Building a Storybrand

Building a Storybrand by Donald Miller is a step-by-step guide on how to transform a business’s approach to marketing communications. It provides business owners and marketing executives with the tools they need to create a powerful message that resonates with their customers. The book covers the seven essential StoryBrand principles which are focusing on the customer, making the customer the hero, clarifying the brand message, creating a villain, showing solutions to their pain points, providing helpful calls to action, and developing trust. The book also provides practical advice on how to apply these principles to website copy, customer service conversations, emails, and more. Miller’s approach aims to bring clarity and focus to the messaging process, resulting in a captivating story that connects with the customer.