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Brands should focus on customer needs over company achievements from "summary" of Building a Storybrand by Donald Miller
When it comes to marketing your brand, it's easy to get caught up in talking about your company's achievements, accolades, and successes. After all, you've worked hard to build your business, and you want your customers to know about all the great things you've accomplished. But here's the thing: your customers don't really care about your company's achievements. What they care about are their own needs and desires. They want to know how your product or service can help them solve a problem or make their lives better in some way. By focusing on your customers' needs over your company's achievements, you're able to create a message that resonates with them on a deeper level. You're showing them that you understand their struggles and challenges, and that you have a solution that can help them overcome those obstacles. This not only helps you build a stronger connection with your customers, but it also makes your brand more relatable and human. When you shift your focus from your company's achievements to your customers' needs, you're able to create a more compelling story that draws them in and keeps them engaged. Instead of talking about how great your product is, you're showing your customers how your product can improve their lives and make things easier for them. This makes your message more relevant and valuable to them, and it ultimately leads to more conversions and sales for your business. So the next time you sit down to craft a marketing message for your brand, remember to put your customers' needs front and center. Think about what they care about, what they struggle with, and how your product or service can make a difference in their lives. By focusing on your customers' needs over your company's achievements, you'll be able to create a more impactful and effective marketing message that resonates with your audience and drives results for your business.
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