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Continuous improvement is necessary to maintain and enhance competitive advantage from "summary" of Competitive Strategy by Michael E. Porter

In industries where competitive advantage is critical, companies must constantly seek ways to improve their operations and offerings. This ongoing pursuit of betterment is essential to not only maintain but also enhance the advantage that a company has over its rivals. Without continuous improvement, a company risks falling behind in the market and losing its edge. By continuously refining and updating their products, services, and processes, companies can stay ahead of the competition. This commitment to improvement allows companies to adapt to changing market conditions, customer prefe...
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    Competitive Strategy

    Michael E. Porter

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