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Brands should focus on highlighting their strengths and unique selling points from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
In a crowded marketplace, it is crucial for brands to stand out and differentiate themselves from the competition. One way to achieve this is by highlighting their strengths and unique selling points. By emphasizing what sets them apart from others, brands can position themselves in the minds of consumers as the go-to choice for a particular need or desire. When a brand focuses on its strengths, it is able to communicate its value proposition more effectively to consumers. This helps create a clear and compelling message that resonates wit...
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