Apple starts with why from "summary" of Start with why by Simon Sinek
When Steve Jobs and Steve Wozniak founded Apple, they knew what they were doing was different. They weren't just another computer company. They were rebels with a cause. Their cause was to challenge the status quo and empower individuals to think differently. Everything they did, from the products they created to the way they marketed them, was a reflection of their why. Apple didn't just sell computers. They sold a way of life. They sold the idea that you could be different, that you could change the world if you wanted to. Their products were just a tangible representation of that idea. When you bought an Apple product, you weren't just buying a piece of technology. You were buying into a movement. You were joining a community of like-minded individuals who believed in something bigger than themselves. By startin...
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