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The law of fellowship from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The law of fellowship is a concept that emphasizes the importance of creating a community around your brand. In today's crowded marketplace, consumers have countless options to choose from, making it crucial for brands to stand out and build connections with their target audience. One way to do this is by fostering a sense of fellowship among consumers who share similar values, beliefs, and interests. By creating a community of like-minded individuals, brands can establish a loyal following that goes beyond just purchasing products or services. This fellowship can help strengthen brand loyalty, increase word-of-mouth marketing, and creat...
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