We often make impulse purchases based on emotions from "summary" of Brandwashed by Martin Lindstrom
Impulse purchases are a common occurrence in our daily lives. They happen when we see something that triggers an emotional response within us, leading us to buy it without much thought or consideration. Brands have mastered the art of capitalizing on our emotions to entice us into making these impulse purchases. They use various tactics such as bright colors, catchy slogans, and appealing packaging to evoke specific feelings in us. For example, a brand may use the color red in their packaging to create a sense of urgency or excitement in us. This can make us feel more inclined to make a quick decision to buy the product without fully evaluating whether we actually need it. In addition, brands often use celebrities or influencers in their marketing campaigns to tap into our emotions. When we see someone we admire endorsing a product, we are more likely to trust the brand and make a purchase based on that emotional connection. Moreover, brands also rely on our desire for instant gratification to encourage impulse buying. By offering limited-time discounts or promotions, they create a sense of urgency that prompts us to act quickly before we miss out on a good deal.- It is important to be aware of how our emotions can influence our purchasing decisions. By understanding the tactics that brands use to manipulate our feelings, we can become more mindful consumers and make more informed choices when it comes to buying products.
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