Brands need to constantly evolve to stay relevant from "summary" of Buying In by Rob Walker
In order to remain a key player in the market, brands must continually adapt and innovate. The world is constantly changing, and consumer preferences are always evolving. What was popular yesterday may not be relevant tomorrow. Therefore, brands must be proactive in staying ahead of the curve. One way brands can stay relevant is by paying attention to cultural trends. By understanding what is happening in society, brands can tailor their products and messaging to resonate with consumers. This requires a deep understanding of the cultural landscape and a willingness to adapt to changing norms and values. Another key strategy for remaining relevant ...
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