Summary of Brandwashed

Brandwashed, written by Martin Lindstrom, is a comprehensive investigation into the psychological tactics employed by the world’s most powerful companies to manipulate consumers into buying their products. Lindstrom examines the ways brands use subtle but powerful techniques to influence our unconscious mind, such as the use of scents, colors, and symbols to create an emotional connection to their products. He also explores the manipulation of social media, marketing campaigns, and key words used in advertising, and how companies use our own data against us. Through a combination of interviews with experts in the field, personal stories, and Lindstrom's own experience as a consultant for some of the world's biggest brands, Brandwashed takes readers on a riveting journey into the dark side of marketing and consumer manipulation.