People believe what they want to believe from "summary" of All Marketers are Liars by Seth Godin
In a world where information is abundant and attention spans are short, it's becoming increasingly important for marketers to understand a fundamental truth about human psychology: people believe what they want to believe. This concept may seem obvious, but its implications are profound. When it comes to making purchasing decisions, people are not always rational. In fact, our beliefs are often shaped by our desires, emotions, and biases rather than by objective facts. Marketers who understand this can use storytelling to create a narrative that resonates with their target audience's existing beliefs and desires. By crafting a compelling story that aligns with what people already want to believe, marketers can tap into a powerful psychological phenomenon known as confirmation bias. This cognitive bias leads people to seek out information that confirms their pre-existing beliefs while ignoring or discounting evidence that contradicts them. In other words, when presented with a choice between believing something that challenges ...
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