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Using credibility can enhance persuasion from "summary" of Técnicas de Persuasão by Adenilson Giovanini
Credibility is a powerful tool in persuasion. When you are seen as credible, people are more likely to listen to what you have to say and be influenced by your arguments. This is because credibility adds weight to your message and makes it more convincing. One way to enhance persuasion through credibility is by building trust with your audience. Trust is the foundation of credibility, and without it, your attempts at persuasion may fall flat. To build trust, you must demonstrate honesty, integrity, and expertise. People are more likely to believe someone who is honest and knowledgeable than someone who is deceitful or ignorant. Another way to enhance persuasion through c...
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