Consistently exceed customer expectations from "summary" of Selling the Invisible by Harry Beckwith
To succeed in business, you must go beyond merely meeting customer expectations - you must consistently exceed them. This means going the extra mile, providing exceptional service, and surprising customers with your level of care and attention. By consistently exceeding customer expectations, you can differentiate yourself from competitors and build strong relationships with your clients.
One way to exceed customer expectations is to anticipate their needs and address them before they even realize they have them. By understanding your customers' preferences, habits, and pain points, you can tailor your offerings to meet their specific needs. This proactive approach shows customers that you truly care about their satisfaction and are willing to go above and beyond to ensure it.
Consistency is key when it comes to exceeding cus...
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