Reviews and testimonials impact our buying decisions from "summary" of Brandwashed by Martin Lindstrom
When it comes to making purchasing decisions, many of us like to think we're immune to outside influences. We believe we make choices based on our own thoughts and preferences. However, the truth is that our decisions are often heavily influenced by the reviews and testimonials we encounter. In today's digital age, where information is readily available at our fingertips, we are constantly bombarded with feedback from other customers. These reviews and testimonials serve as social proof, reassuring us that we are making the right choice. Research has shown that people are more likely to trust the opinions of others, even strangers, over traditional forms of advertising. This is because reviews and testimonials come from real people who have actually used the product or service. They provide a sense of authenticity and credibility that traditional advertising lacks. When we see positive reviews and testimonials, we are more likely to feel confident in our decision to purch...
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