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Customer engagement is driven by clear communication from "summary" of Building a Storybrand by Donald Miller
When it comes to engaging customers, there is one key factor that stands out above the rest: clear communication. This may seem like a simple concept, but its impact cannot be overstated. Clear communication is the foundation upon which all successful customer engagement is built. Without it, businesses risk losing their audience's attention and ultimately their business. Think about it – when you visit a website or read a marketing message, what is it that captures your attention and keeps you interested? It's the clarity of the communication. When a business is able to clearly communicate who they are, what they do, and how they can help their customers, it creates a strong connection that builds trust and loyalty. On the other hand, when communication is confusing or unclear, customers are left feeling frustrated and disconnected. They may not understand what a business is offering, why they should care, or h...
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