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Improving your listening skills can make you a better salesperson from "summary" of To Sell Is Human by Daniel H. Pink
In a world where selling is no longer just the realm of slick-talking snake oil salesmen, the key to success lies in the ability to truly listen. The traditional image of a salesperson as someone who can talk their way into closing a deal is outdated. In today's marketplace, the most effective salespeople are those who can listen carefully to their customers and understand their needs. Improving your listening skills can transform you into a better salesperson by enabling you to connect with your customers on a deeper level. When you actively listen to what your customers are saying, you are better able to discern their desires, concerns, and motivations. This not only allows you to tailor your pitch to their specific needs but also builds trust and ...
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