The importance of disruptive innovation in business from "summary" of The Innovator's Solution by Clayton Christensen,Michael Raynor
Disruptive innovation is crucial for any business looking to stay ahead in today's fast-paced and ever-changing market. This type of innovation involves creating new products or services that target underserved or overlooked customer segments. By focusing on these less profitable areas, companies can potentially disrupt the market and gain a competitive advantage over their more established rivals.
One of the key benefits of disruptive innovation is its ability to open up new growth opportunities for businesses. By targeting unmet customer needs, companies can tap into previously untapped markets and expand their customer base. This can lead to increased revenue and profitability in the long run, as well as a stronger competitive position in the market.
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