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Overcoming inertia is essential for embracing disruptive technologies from "summary" of The Innovator's Dilemma by Clayton Christensen

In many established companies, there exists a certain inertia that prevents them from fully embracing disruptive technologies. This inertia is often fueled by a fear of change, a reluctance to disrupt existing business models, and a tendency to prioritize short-term gains over long-term innovation. However, overcoming this inertia is essential for companies to stay competitive in today's fast-paced and ever-evolving business landscape. Disruptive technologies have the potential to revolutionize industries, create new markets, and render existing products and services obsolete. Companies that fail to adapt to these technologies risk being left behind by more agile and forward-thinking competitors. This is why it is crucial for companies to proactively seek out and embrace disruptive technologies, rather than waiting until it is too late. One of the main challenges in overcoming inertia is the tendency for established companies to focus on their existing customer base and core competencies. While this approach may yield short-term success, it can also prevent companies from exploring new opportunities and adap...
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    The Innovator's Dilemma

    Clayton Christensen

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