Audio available in app
Incumbents focus on sustaining innovations, neglecting disruptive threats from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Incumbents in established companies often become preoccupied with sustaining innovations that cater to their existing customers and improve their current products or services. This focus on incremental improvements is a natural response to the demands of the market and the expectations of shareholders. These sustaining innovations help companies maintain their competitive edge and solidify their position in the market. However, this intense focus on sustaining innovations can blind incumbents to disruptive threats that may arise from seemingly inferior products or services entering the market. Disruptive innovations often target underserved or overlooked customer segments with simpler, more affordable solutions that may initially seem inferior to the existing offerings of established companies. These disruptive threats may not be perceived as a significant challenge at first, as they do not appeal to the mainstream customers that incumbents typically target with their sustaining innovations. As a result, incumbents may dismiss or neglect these disruptive threats, believing that their current products and strategies are sufficient to addre...
Similar Posts
Continuously iterate and refine your innovation process to stay ahead of the curve
To remain competitive in today's rapidly changing business landscape, it is essential to continually evolve and improve your in...
Learn from failures and setbacks
Failure is not the end of the road, but rather a crucial part of the journey. It is through setbacks and failures that we learn...
Focus on scalability
When building a successful business, it is crucial to focus on scalability. Scalability refers to the ability of a business to ...
Measure success beyond profits
Success in business is often equated with profits - the bottom line that determines whether a company is thriving or failing. H...
Use data and analytics to inform sales strategies
One essential aspect of strategic selling is the utilization of data and analytics to guide sales strategies. This means levera...
The digital revolution changed the course of history
The digital revolution has been nothing short of transformative. It has reshaped the way we live, work, and communicate. With t...
Establishing strong partnerships for strategic growth
The Dodgers Business Adventure delves into the critical importance of forming robust partnerships to drive strategic growth. Th...
Understand your market
To run a successful business, it is crucial to have a deep understanding of your market. This means knowing who your customers ...
Companies need to focus on creating value for buyers, not beating competitors
To succeed in the market, companies must shift their focus from outperforming rivals to creating value for buyers. This concept...
Entrepreneurship is key to driving innovation
The engine of innovation is entrepreneurship. It is the entrepreneurs who are the primary drivers of innovation, creating new p...