Balancing sustaining innovation with disruptive innovation from "summary" of The Innovator's Solution by Clayton Christensen,Michael Raynor
When it comes to innovation, companies often face a dilemma between focusing on sustaining innovation and disruptive innovation. Sustaining innovation involves making incremental improvements to existing products or services to meet the needs of current customers. On the other hand, disruptive innovation involves creating new products or services that cater to the needs of new and underserved customers. It is important for companies to strike a balance between sustaining and disruptive innovation. If a company only focuses on sustaining innovation, it may become too entrenched in its existing business models and miss out on new opportunities. Conversely, if a company only focuses on disruptive innovation, it may neglect its e...
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