Blue Ocean Strategy advocates for innovative value proposition design from "summary" of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne
The essence of Blue Ocean Strategy lies in the creation of uncontested market spaces where competition becomes irrelevant. The central idea is to shift focus from battling competitors in existing markets (red oceans) to creating new markets with untapped potential (blue oceans). This strategic approach involves breaking away from the status quo and pursuing innovation in value delivery. In other words, it advocates for redefining industry boundaries and exploring new ways to unlock value for both customers and companies. At the core of Blue Ocean Strategy is the concept of value proposition design. This entails crafting a unique offering that stands out in the market and resonates with customer needs and prefe...
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