Summary of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) is a two-book set from Harvard Business Review that offers readers an in-depth look at the concepts of Blue Ocean Strategy. The first book, Blue Ocean Strategy, is an exploration of the theory of value innovation developed by W. Chan Kim and Renée Mauborgne. It is a comprehensive guide to creating uncontested market space and making competition irrelevant. The second book, Harvard Business Review Classic Article “Red Ocean Traps” provides readers with an understanding of how to recognize and avoid the traps that can be encountered when trying to create a blue ocean strategy. It also offers insight into how to apply the key principles of value innovation to succeed in today’s competitive environment. Together, these two books provide a powerful set of tools and insights to help readers create their own blue ocean strategy.