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Perception is reality in the world of marketing from "summary" of Alchemy by Rory Sutherland
In the world of marketing, the perception of a product or service often matters more than its actual reality. This is not to say that reality is completely irrelevant, but rather that how something is perceived by consumers can significantly impact its success in the market. The way people perceive a brand, a product, or a service can shape their decisions, preferences, and behaviors. Consider the example of two identical bottles of wine, one priced at $10 and the other at $100. Logically, there should be no difference between the two bottles in terms of taste or quality. However, the perception of value associated with the $100 bottle can make it more appealing to consumers. This is because people often equate price with quality, and are willing to pay more for something that is perceived as being of ...
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