Brands should help customers overcome obstacles from "summary" of Building a Storybrand by Donald Miller
The core principle behind successful marketing is to understand the obstacles that customers face and positioning your brand as the solution. When you take a moment to consider your own life, you'll likely realize that you often feel stuck or overwhelmed by some kind of problem. As humans, we are wired to seek out solutions to these obstacles, and that is where brands come in.
Customers are not drawn to brands that simply showcase their products or services. Instead, they are attracted to brands that understand their struggles and offer a way to overcome them. By positioning your brand as a guide that can help customers navigate through their challenges, you are more likely to create a lasting connection.
One of the most effective ways to help customers ove...
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