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Branding is not a onetime event, but an ongoing process from "summary" of The Brand Gap by Marty Neumeier
Branding is not a sprint, it’s a marathon. It’s not a one-time event, but an ongoing process that requires constant attention and nurturing. Many companies make the mistake of thinking that branding is something you do once and then forget about. They create a logo, a tagline, maybe a few advertisements, and then sit back and wait for the magic to happen. But branding doesn’t work that way. Branding is a living, breathing entity that needs to be fed and watered regularly. It’s like a plant that needs sunlight, water, and nutrients to grow and thrive. If you neglect it, it will wither and die. That’s why it’s crucial to continually monitor and refine your brand to ensure that it stays relevant and resonates with your target audience. In today’s fast-paced, ever-changing marketplace, brands need to be agile and adaptable. What worked yesterday may not work today, and what works today may not work...
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