Spark conversations and buzz from "summary" of Purple Cow by Seth Godin
The idea behind a Purple Cow is that it stands out. It's remarkable. It's something that people can't help but notice. But being remarkable isn't enough. You also need to spark conversations and buzz around your Purple Cow. When people see something remarkable, they can't help but talk about it. They want to share it with others. They want to spread the word. This is how ideas spread - through word of mouth. By sparking conversations around your Purple Cow, you're creating a buzz that will get people talking. But sparking conversations and buzz isn't just about getting people to talk. It's about getting the right people to talk. You ...
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