Foster a sense of community and loyalty among your customers from "summary" of Selling the Invisible by Harry Beckwith
To create a powerful connection with your customers, it is essential to foster a sense of community and loyalty among them. This concept goes beyond simply selling a product or service - it is about building relationships and creating a strong bond that keeps customers coming back for more. When customers feel like they are part of a community, they are more likely to stay loyal to your brand and recommend it to others. One way to build this sense of community is by creating a shared identity with your customers. By understanding their needs, preferences, and values, you can tailor your offerings to better resonate with them. This not only shows that you care about their individual needs, but also helps them feel like they are part of a larger group that shares similar beliefs and interests. Another important aspec...
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