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Use the power of persuasion ethically and responsibly in your communication from "summary" of A arte da comunicação de impacto by Shana Wajntraub

When it comes to communication, it is crucial to understand the power of persuasion and how to use it ethically and responsibly. Persuasion involves influencing others to adopt a certain belief or take a particular action. However, it is important to remember that persuasion should not be used to manipulate or deceive others. Ethical persuasion involves being honest and transparent in your communication. It means presenting information accurately and without exaggeration. When you use persuasion ethically, you build trust with your audience and enhance your credibility. This, in turn, makes your message more impactful and persuasive. Responsible persuasion also entails considering the consequences of your communica...
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    A arte da comunicação de impacto

    Shana Wajntraub

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