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Persuasion techniques can impact attitudes and behaviors from "summary" of Social Psychology by John R. Eiser,J. Richard Eiser

Persuasion techniques are powerful tools that can shape the attitudes and behaviors of individuals. When someone is persuaded to adopt a new attitude or change their behavior, it can have a significant impact on their thoughts and actions. For example, a persuasive message can influence people's beliefs about a certain issue, leading them to support a particular cause or change their opinion on a topic. The way in which a message is communicated can greatly influence its persuasive power. Factors such as the credibility of the source, the emotional appeal of the message, and the clarity of the argument can all play a role in how persuasive a message is perceived to be. When these elements are effectively utilized, they can sway individuals to adopt new attitudes...
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    Social Psychology

    John R. Eiser

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