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Understanding the power of scarcity is essential from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
Understanding the power of scarcity is a crucial aspect to grasp when it comes to influencing others. Scarcity refers to the idea that people tend to place a higher value on things that are limited in quantity or availability. When something is scarce, it naturally becomes more desirable to individuals. This principle can be applied in various situations to persuade and influence others effectively. By creating a sense of scarcity around a product or service, one can increase its perceived value in the eyes of the target audience. For example, limited edition items or exclusive offers can generate a sens...
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