Trustbased selling requires a focus on creating value and solving customer problems from "summary" of Trust-Based Selling by Charles H. Green
Trust-based selling is not just about making a quick sale or meeting a quota. It is about building a relationship with the customer based on trust, honesty, and integrity. To achieve this, sales professionals must focus on creating value and solving customer problems. Creating value means going beyond simply offering a product or service. It involves understanding the customer's needs and preferences, and providing solutions that meet those needs in a way that adds real value to their lives. This requires active listening, empathy, and a genuine desire to help the customer succeed. Solving customer problems is another key aspect of trust-based selling. Customers are looking for solutions to their challenges, not just products or services. By taking the time to understand the customer's pain points and offering tailored solutions, sales professionals can demonstrate their commitment to the customer's success...
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