Sales success hinges on the ability to establish trust quickly with customers from "summary" of Trust-Based Selling by Charles H. Green
Establishing trust quickly with customers is essential for sales success. Without trust, customers are unlikely to buy from you. Building trust is not about using tricks or manipulative techniques; it is about genuinely connecting with customers and showing them that you have their best interests at heart. One key aspect of building trust is being authentic. Customers can tell when you are being insincere or not genuine, so it is crucial to be yourself and communicate openly and honestly. When you are authentic, customers are more likely to trust you and feel comfortable doing business with you. An...
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