Build trust through consistency and reliability from "summary" of Sell More with Science by David Hoffeld
Consistency and reliability are crucial to building trust with potential customers. When you consistently deliver on your promises, it shows that you can be relied upon to follow through. This predictability creates a sense of security and reliability in the minds of your customers. Inconsistency, on the other hand, can erode trust quickly. Customers want to know that they can count on you to deliver the same level of quality and service every time. When you are inconsistent in your actions or messaging, it creates uncertainty and doubt in the minds of your customers. Consistency and reliability are not just about delivering a consistent ...
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