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A clear vision and mission guide the business from "summary" of The E-Myth Revisited by Michael E. Gerber
A clear vision and mission are the guiding lights for any business. They serve as the compass that directs all decisions and actions within the organization. Without a clear vision and mission, a business is like a ship without a rudder, drifting aimlessly without a sense of direction. A vision is essentially a picture of the future that the business is striving to create. It is the North Star that keeps everyone aligned and focused on a common goal. A strong vision inspires and motivates employees, customers, and other stakeholders, creating a sense of purpose and direction. Similarly, a mission outlines the purpose of the business and the s...
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