Start with a vision from "summary" of Behind the Cloud by Marc Benioff,Carlye Adler
Starting with a vision is essential for any successful business venture. It sets the direction for where you want to go and what you want to achieve. Without a clear vision, it is easy to get lost in the day-to-day operations and lose sight of the bigger picture. A vision provides a roadmap for the future, guiding decision-making and helping to prioritize actions. When crafting a vision for your business, it is important to keep it simple and easy to understand. A complicated vision statement can confuse employees and customers, leading to a lack of alignment and focus. By keeping the vision clear and concise, everyone in the organization can easily grasp the overall goal and work towards it together. Clarity is also key when developing a vision. It should be specific and unambiguous, leaving no room for interpretation. A vague vision can lead to misunderstandings and conflicting interpretations, causing confusion and hindering progress. By clearly articulating the vision, everyone can be on the same page and work towards a common goal. In addition to simplicity and clarity, coherence is essential when establishing a vision. The vision should be coherent with the values and beliefs of the organization, reflecting its purpose and identity. A vision that is in line with the company's core principles will resonate with employees and customers, creating a sense of unity and purp...
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