Be different, not better from "summary" of Rework by Jason Fried,David Heinemeier Hansson
When you try to be better than your competition, you're just playing catch-up. It's like you're chasing after something that's already gone. You're always behind, trying to match the leader. But when you're different, you don't have to compete. You just have to do your own thing.
Being different is what sets you apart. It's what makes you stand out in a sea of sameness. And when you stand out, you attract attention. You become the one people notice, the one people remember. You become the one people talk about.
But being different doesn't mean being weird or strange just for the sake of it. It means finding your own uni...
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